Waiting for Certainty Is Also a Decision

You have a decision sitting on your desk. It might be a hire, a price increase or an expansion you have circled for months. Every time you get close, another headline gives you a reason to wait one more week.

You are in large company. NFIB's September survey put its Uncertainty Index at 90, well above its long-run average of 68. In a Bluevine survey of 781 owners in early 2026, 68% said they had delayed or avoided a major decision in the past year.

Waiting feels safe, but it has costs: a stalled hire, a price that no longer covers your costs, a team that senses you are unsure.

Hesitation is not a flaw. It becomes a problem when caution quietly turns into the plan.

Here are three shifts that help.

Separate what you can know from what you can't

Interest rates, tariffs and headlines are outside your control. Your cash position, your real margins and what your best customers will pay are things you can find out.

Put your effort there, and name the facts that would change your mind. If you cannot say what would change your answer, more waiting will not help.

Often the real obstacle is not the economy. It is the discomfort of choosing without a guarantee, and naming that honestly takes away some of its power.

Set a decision date

Give each stalled decision a date and the one or two facts you need by then. If they arrive, you act. If not, you decide with what you have.

When you can, choose a small, reversible first step, such as one hire on a trial period or one price change on one product line.

Tell your team the date. A clear timeline reduces guessing, and it holds you accountable.

Bring it to God and to counsel

Proverbs 16:3 invites you to commit your work to the Lord. Prayer does not replace the work, but it can move you from "I must get this exactly right" to "I will act faithfully with what I know."

Then let a spouse, a peer or a coach test your thinking. They can see what you cannot from the inside.

One step to take this week

  1. Write down the one decision you have put off the longest.

  2. List what you know, what you can find out this week, and what you cannot know.

  3. Pick a decision date within two weeks, and write down the facts that would make it a yes or a no.

  4. Pray over it, and tell one person your date.

Let's talk it through

No outside number can make this call for you. A conversation can help you sort out which decision to make first.

Reach out for a conversation: bill@onpathcoaching.com or 763-458-3722.

Bill English

Bill English, PhD, MDiv, MA, LP is a Minnesota Licensed Psychologist with a PhD in Business Management. He has authored 20 books, led five different companies, and has conducted over 15,000 hours of clinical psychotherapy. English is uniquely credentialed to provide mental health services to family businesses. He has appeared on Faith Radio (KTIS, Minneapolis; myfaithradio.com) for over 12 years and is an adjunct professor at the University of Northwestern St. Paul. Bill conducts all his psychotherapy via teletherapy and serves the entire state of Minnesota. You can reach Bill at bill@onpathcounseling.com.

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